Adventures with Adoptable Dogs

An Instagram Guide for Animal Advocates

By (author): Rachael Rodgers
ISBN 9781771603799
Softcover | Publication Date: April 7, 2020
Book Dimensions: 7 in x 7 in
144 Pages

About the Book

A unique gift and engaging resource for dog lovers of all types!

Advocates for pet adoption—along with those who have already adopted a pet or are considering fostering one—are always interested in finding the best ways to gain positive exposure for the animals in their care in the most efficient, positive, and cost-effective way possible. By making engaging and thoughtful online posts, social media can provide this exposure for free!

Featuring fun photos and descriptions of several silly, skeptical, sweet, and sometimes brilliant dogs encountered at various shelters, Adventures with Adoptable Dogs is a useful social-media resource and playful gift book that will touch the heart and tickle the funny bone of dog lovers of all kinds.

About the Author(s)

Rachael Rodgers is an artist, dog lover, and nature seeker. Over the last two years, she has volunteered with a variety of different animal rescue organizations and taken hundreds of adoptable dogs on adventures before showcasing them on social media. She draws from a background in photography, business, and psychology to profile each dog’s individual character online for optimal exposure while conspicuously omitting any mention of their breed. Her work with adoptable dogs has been featured in local, national, and international news. Rachael strongly believes that social media can make the adoption process faster and more efficient by helping adopters make better-informed decisions. She offers social media consults to shelters and is dedicated to helping the world see what kind of amazing dogs are currently without a home and improving the way our society views pets. Rachael lives in Canmore, Alberta.

Reviews

“Rodgers loves landscapes and being outside, and her photographs show it: the dogs are regularly seen traipsing through the snow, sitting by her feet in an open-top kayak, or hiking along a rugged mountain trail.” – NBC, Know Your Value

“Rodgers is skilled at capturing each of the dog’s personalities throughout the photos” – Cesar Millan, The Dog Whisperer

“She’s not trying to make each dog into an Instagram star; instead, she’s trying to give potential adopters insight into what the dog is like in hopes of finding the right match. Her style is a candid and often humorous look at the dog, always at eye level and always expressive.” -NBCnews.com

“The guide featured in the book explores how to use Instagram and Facebook to get dogs adopted. Rodgers breaks down how to optimize hashtags, how to use geotags and includes a section just for shelter administrators.” – Rocky Mountain Outlook

“Rachael Rodgers, a photographer from Canmore, Alberta, has filled her Instagram and Facebook feeds with pictures of pups that would melt even the most frozen of hearts — and that’s saying something, because it can get cold in the Rocky Mountains.” – Daily Hive Calgary

“Storytelling is the cornerstone of advocacy, and the stories of the voiceless often resonate louder in visual mediums. This trend has evolved rapidly in recent years, as photo-sharing and social media platforms like Instagram have exploded in popularity. The techniques discussed in Adventures with Adoptable Dogs have the potential to impact rescue groups in staggeringly positive ways. Simply put, the rescue community can no longer afford to treat social media as an afterthought. There is just too much on the line.” -J.B. Shepard, professional pet photographer and founder of the Puptrait Studio (@puptrait)

“Years ago I helped create a TV show in the UK called ‘Pet Rescue.’ We made over a thousand episodes to help shelters all over Britain find new homes for many hundreds of unwanted pets. If we’d had social media back then, we could have helped even more. Well, now there’s no excuse! This book is a superb guide to showcasing rescued dogs online. Great work, Rachael. #FantasticPhotos. #ForTheLoveOfDogs :-)” -Dr. Mark Evans, former RSPCA Chief Veterinary Adviser and host of Dogs: Their Secret Lives (Channel 4)

“In this practical guide full of beautiful photos of happy, friendly, and sometimes lovably weird dogs, Rogers takes us through exactly how to tell a shelter dog’s story to greatly increase the odds of getting them adopted. Rodgers shares the entire process, from photographing them in a way that captures their spirit, to all the dos and don’ts of social media. She’s done all the hard work so we don’t have to. With this book in hand, you can rest assured you’re giving shelter dogs a fighting chance at a second chance. And as a welcome side effect of Rodgers’s writing, I now want to go out and help the shelter dogs of the world find loving homes.”— Robert Bahou (@robbahou), photographer and author of Animal Soul

“Rachael’s book features a remarkable selection of dogs in a wide range of situations and places, beautifully bringing out their individual personalities and quirkiness. This is a book that any dog lover would enjoy browsing, and through Rachael’s skill and creativity, many animals will find the new homes they deserve.” — Pete Wedderburn, veterinarian and author of My Dog Thinks He’s Human: 50 Ways to a Happy Healthy Pet

“This book talks about how Instagram can have a huge impact on getting dogs adopted and raising awareness on the misconceptions of rescue and shelter dogs.” – @brontebrindle on Instagram